How to Position Your Practice for Grant Writing Success
Everyone wants to be a grant recipient.
Whether you’re an energy healer just starting up her practice or someone who’s currently practicing, grant writing is the Holy Grail of every small business or non-profit in need of funding.
“For many are called, but few are chosen” is the Biblical phrase sagely espoused by professional grant writers.
We all want a grant — after all, it’s free money. Few receive it.
Because most energy healers don’t know how to position their practice for grant writing success
That’s what this blog post is all about: increasing your chances of being awarded a grant by positioning your practice.
Before we dive in:
If you haven’t read last week’s blog post, you’ll want to do so before reading further. “Grant Money for Energy Healing Practices” will bring you up to speed on the kinds of grants out there for energy healers.
Having that post fresh in your mind while reading this post will be beneficial.
Let’s get started!
4 Questions to Position Your Practice for Success
Regardless of what kind of grant you apply for: federal, private sector, or non-profit, the answer to these four questions will help you position your practice for success. Thus, increasing your chances of being awarded a grant.
Grab a piece of paper and pencil or belly up to your computer screen and write out the answer to these four questions:
- What main service or group of services will you be providing to your clients or healing community?The wrong answer is the ‘all-encompassing’ response of Reiki or therapeutic touch. A broad-spectrum answer is too general. You need to thoroughly detail what kind of energy healing work you’ll be doing.Services that benefit the local community are a hot draw right now. People want to award grants that will help communities. To position your practice in the best possible light, you’ll want your service to be something that your local community needs.Grant reviewers take a particular interest in applications that demonstrate a local community needs the services your energy healing practice provides. They will throw your application in the trash if it seems to serve no other purpose than to provide you with general start-up money.
Therefore, be detailed and particular.
- Who is your specific target market?The wrong answer is ‘everyone.’ The right answer is someone and something specific such as seniors with dementia, veterans with traumatic brain injury, women with Adrenal Fatigue, rescue animals, those in Hospice, on dialysis, in grief counseling, recovering from Opioid addiction, etc.The more specific the target market, the better the chance of funding.
This is where you get to shine as an energy practitioner providing services to your community. Look around you. Who’s in need? Meet that need.
Grant reviewers get excited when a creative solution is found to help with a problem in a specific target market.
- Who is your competition?
Now that you’ve identified what needs addressing in your community and who will benefit most from your services, it’s time to investigate your competition.Grant reviewers want to know the answers to these questions:
- How are those in your target market currently getting their needs met?
- Are they getting their needs met?
- Why aren’t they getting their needs met?
- Where are they going to get their needs met?
- How far do they have to travel?
- Is it difficult for them to get their needs met?
- Why aren’t more people in your target market getting their needs met?Write down what the problems are with how your competition is providing for their needs or not providing for them adequately.
- What unique service will you be providing that no one else in your competition is currently providing?
In business terms, this is called differentiation. It means doing something different than anyone else.Some of the most successful businesses in the world have made their mark by articulating their unique capabilities.
- Fed Ex differentiated itself from the competition by guaranteeing packages would reach their destinations overnight.
- Domino’s guarantees pizza delivery in 30 minutes or less.
- Amazon positioned itself to their Prime members with free, 2-day delivery.To be awarded a grant, you must be able to show how your energy healing practice will deliver better benefits than anyone else.Grant reviewers want to know what your practice will be doing, providing, or offering that is heads-and-shoulders above the competition.
For more successful grant writing tips, listen to The Grant Whisperer radio show on Blog Talk Radio. Victoria M. Johnson heads this 15-minute show and is the author of Grant Writing 101.
Quick Link: http://www.blogtalkradio.com/grantwhisperer
Grants are notoriously hard to get. That is, unless, you’ve read this blog post and know what grant reviewers are keen to award. Whether you’re just starting up as an energy healing practice or already established and growing, being able to answer these four questions will help you position your practice for grant writing success.
P.S. I’m excited about an innovative client attraction system for #spiritual and #healing entrepreneurs that I think you’re going love.
I offer a few free client attraction discovery sessions each month by Zoom.
If you want a spot, click on this LINK to book your Discovery Session with Jan.
Or message me at:
FB/Energy Healers Thriving Businesses